WPP Open Pro:

empowering brands to plan, create and publish campaigns independently

Putting the best of WPP – AI, data, expertise – directly in the hands of our clients.

laptop screen displays the "WPP Open Pro" platform, showcasing various marketing insights and articles. The screen shows headlines such as "The social performance of calm," "Visual intelligence is the new literacy," "The return of the sacred everyday," "AI is automating thinking, but people still want to feel human," and "Softness is the new strength." Several articles feature images related to coffee, including pour-over coffee setups, a steaming cup, and a person drinking coffee while working. A person's hands are visible in the foreground, resting on the laptop's keyboard.

Built for every marketer who wants to move at speed and scale

WPP Open Pro lets you

Plan – AI agents accessing WPP and partner data resources to identify opportunity

Create – the world’s best GenAI and automation deployed to create on-brand, thumb-stopping ads

Publish – leverage the power of WPP Media or connect to major ad platforms to enable high-performing campaigns 

All within one integrated platform

Explore the platform
Three overlapping, rounded-rectangle cards are displayed against a textured, dark blue and purple background that resembles swirling dust or smoke. The front card shows a blurry, motion-filled image of a person playing basketball. The middle card features a close-up of a person's face and neck, with a ring visible on a finger and a hint of a red/orange background. The back card is mostly obscured. A translucent play button icon is positioned on the top right card, and a translucent refresh/loop icon with the text "Create three concepts around these themes" is on the bottom left.
Three overlapping, rounded-rectangle cards are displayed against a textured, dark blue and purple background that resembles swirling dust or smoke. The front card shows a blurry, motion-filled image of a person playing basketball. The middle card features a close-up of a person's face and neck, with a ring visible on a finger and a hint of a red/orange background. The back card is mostly obscured. A translucent play button icon is positioned on the top right card, and a translucent refresh/loop icon with the text "Create three concepts around these themes" is on the bottom left.

Smarter. Simpler. Faster. Better.

Pro delivers

A user interface screenshot from WPP Open Pro's "Strategy studio" showing a "New canvas" dialog box. The form prompts for details like Canvas name ("Coffeebara Insights"), Brand ("Coffeeebara"), and Geography ("Europe"), with "Market industry" and "Brand website" fields actively "Generating..." information, highlighting AI-assisted strategy creation.
A user interface screenshot from WPP Open Pro's "Strategy studio" showing a "New canvas" dialog box. The form prompts for details like Canvas name ("Coffeebara Insights"), Brand ("Coffeeebara"), and Geography ("Europe"), with "Market industry" and "Brand website" fields actively "Generating..." information, highlighting AI-assisted strategy creation.

AI agents powered by the world’s best AI models tasked to create competitive advantage

A partial screenshot of the WPP Open Pro interface. In the upper right corner, a user profile icon is visible. Below it, there are two main buttons: a light gray "Save" button with a downward-pointing arrow, and a prominent light green "Publish" button. A black mouse cursor is positioned over the "Publish" button, indicating a click action. Further down, two section headers are visible: "Text" with an icon resembling two overlapping rectangles (possibly for copying or duplicating), and "Position" followed by a row of partially visible icons, likely for alignment or layout adjustments.
A partial screenshot of the WPP Open Pro interface. In the upper right corner, a user profile icon is visible. Below it, there are two main buttons: a light gray "Save" button with a downward-pointing arrow, and a prominent light green "Publish" button. A black mouse cursor is positioned over the "Publish" button, indicating a click action. Further down, two section headers are visible: "Text" with an icon resembling two overlapping rectangles (possibly for copying or duplicating), and "Position" followed by a row of partially visible icons, likely for alignment or layout adjustments.

Simple-to-adopt, easy-to-use platform – delivers value in the first hour of usage 

A screenshot of an analytics dashboard from the "WPP Open Pro" platform.
A screenshot of an analytics dashboard from the "WPP Open Pro" platform.

Integrated capability in one platform 

This image showcases WPP Open Pro designed for managing and iterating on creative assets with an emphasis on security and continuous improvement. Multiple overlapping cards display diverse visuals, including a motion-blurred swimmer, abstract art with glowing orbs, and a textured surface, suggesting a wide range of content types. Prominently featured icons, such as a refresh symbol, a padlock, and a shield, highlight key functionalities: rapid updates and iteration, secure access, and data protection within the creative workflow. The overall composition, set against a gradient background, conveys a modern and efficient system for handling digital media.
This image showcases WPP Open Pro designed for managing and iterating on creative assets with an emphasis on security and continuous improvement. Multiple overlapping cards display diverse visuals, including a motion-blurred swimmer, abstract art with glowing orbs, and a textured surface, suggesting a wide range of content types. Prominently featured icons, such as a refresh symbol, a padlock, and a shield, highlight key functionalities: rapid updates and iteration, secure access, and data protection within the creative workflow. The overall composition, set against a gradient background, conveys a modern and efficient system for handling digital media.

The best of WPP: secure, enterprise-grade, protecting your brand and driving growth

See use cases

Start delivering better results now 

Want to transform how your brand thinks, creates and grows in the AI era?

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WPP Open Pro: empowering brands to plan, create and publish campaigns independently | WPP